There’s a brand new Tiffany & Co. pop-up in Paris—however when you’re hoping to search out it by trying to find the precise shade of Tiffany Blue we’ve come to know and love, you may simply miss it. The charming, 650-square-foot house at 34 Avenue Montaigne—throughout from Dior’s new flagship (the place Dior Joaillerie used to dwell, previous to merging with the flagship)—dons a deeper jewel-toned blue, maybe evoking the spirit of the jewels inside.
What’s additionally sudden about this pop-up, a minimum of in comparison with most others, is that it’s on for a complete yr, via Might 2023. Much more, it should showcase rotating themes—starting with a “Paris in love” idea—so no two visits, in idea, might be alike.
The outside of Tiffany & Co.’s pop-up at 34 Avenue Montaigne in Paris (additionally proven at prime)
The pop-up “represents an progressive strategy to Parisian procuring and a forward-thinking imaginative and prescient of experiential retail,” mentioned Anthony Ledru, the jeweler’s chief govt officer,” in a press release.
It appears to look ahead, however the model can also be wanting again by incorporating components that nod to its wealthy historical past. Amongst such components are, naturally, jewels. However not simply any jewels: historic ones together with these designed by George Paulding Farnham (the home’s chief jewellery designer from 1885 via 1908) and mid-century items designed by Jean Schlumberger, counting a Nineteen Sixties brooch. Collectively, they assist craft your complete story of Tiffany’s previous and model identification—and, maybe, the place the model (underneath LVMH positioning) is headed.
And naturally, it wouldn’t actually be a Tiffany boutique with out a devoted bridal space. The pop-up options an intimate, spherical room with carats upon carats of engagement kinds.
Whereas this store is up and operating, subsequent on the agenda for the model is an artwork exhibition in London and the reopening of New York Metropolis’s Fifth Avenue flagship.
Photograph courtesy of Tiffany & Co.
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